Ways to Work Together
Photo title: "Collaboration in the City" | Photographer: Mercedes Maskalik | Location: ahl. Honolulu, HI
Strategic support tailored to your school’s goals, bandwidth, and moment.
Every school has different needs—some are navigating a full rebrand, others need a partner to move one critical project across the finish line. Whether you’re looking for high-level leadership, digital expertise, or an experienced hand in the day-to-day, the support is designed to meet your team where they are and help you move forward with clarity and confidence.
Fractional CMO
Strategic Marketing Leadership—Without the Full-Time Commitment
Currently booked through 2025–26. Waitlist available for future engagements.
The idea of a fractional CMO is still relatively new in the independent school world—but it’s quickly gaining traction in higher ed. At its core, it’s simple: you get an experienced marketing leader without the overhead of a full-time hire. Most engagements range from 20 to 32 hours per week and run between 12 and 24 months—just the right scope to build strategy, stay embedded in the work, and actually execute, not just advise.
It’s ideal for schools in transition, building a marketing function from the ground up, or navigating a critical period of growth or change. This role provides both strategic oversight and operational support—bridging the gap between high-level planning and the everyday execution that moves a school forward.​
Includes:
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Annual planning and brand positioning
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Cross-department collaboration (admissions, advancement, academics)
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Team mentoring & vendor management
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KPI development & executive reporting
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Board-level presentation prep
Digital Marketing
Strategic Digital Marketing That Moves the Needle—From K–12 to Higher Ed
From lead generation to campaign analytics, digital marketing should do more than make noise—it should drive measurable outcomes. This engagement offers smart, intentional execution across paid media, SEO, and email strategy, all aligned with your enrollment and brand goals.
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Services may include:​
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SEM + SEO strategy
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Social media advertising
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Campaign design, launch, and analysis
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List segmentation & email workflows
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Ongoing data reporting & optimization
Photographed inside the Centre for Innovation, Inspiration, and Exploration at TASIS England, this image captures what digital marketing makes possible for schools: the ability to reach mission-aligned students and families—no matter where in the world they begin their search.
Project-Based Support
When you need a partner to just get it done.
Whether it's a one-time project or ongoing support during a busy season—this engagement is designed to move critical work forward with focus and expertise. From campaign launches to internal communications, these are the projects that feel too big for your team to absorb and too nuanced for a generalist to own.
Common Projects:
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Strategic Marketing Plan development
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Campus news & storytelling calendars
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Internal communications planning
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External relations & media strategy
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Brand voice and messaging audits
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Admissions & advancement alignment
Photo: Developed in collaboration with St. Andrew’s Schools, this visual identity and branding guide is one example of project-based support in action—focused, customized, and built to move a mission forward with clarity and intention.
Website Development
Website Strategy, Content Management, and Redesign for Schools That Need More Than a Pretty Homepage
Whether it’s a full redesign or a targeted refresh, your website should reflect who you are and move users to act. This service combines strategy, content, and user experience to create digital spaces that are clear, mission-aligned, and built to perform.
Includes:
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UX and wireframe consultation
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Content hierarchy & messaging strategy
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SEO structure & performance enhancements
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Vendor and design team coordination
A current school partner, Wolfeboro Camp School partnered on a comprehensive digital marketing strategy and a full website redesign—aligning brand, storytelling, and user experience to support both visibility and enrollment.
