Selected Work
From full website redesigns to brand storytelling and visual identity, this portfolio represents a sampling of creative and strategic work Mercedes has delivered for schools. Projects include print and digital publications, magazine features, branding guidelines, and enrollment-focused content—each built to reflect a school’s mission with clarity, purpose, and design that performs.
01
Elevating Summer: Digital Strategy + Website Redesign
Wolfeboro Camp School partnered on a full website redesign and targeted digital marketing strategy to increase visibility and drive enrollment. The results were immediate: a 26% increase in inquiries and a 13% rise in enrolled students for Summer 2024.
02
Changemakers Welcome: Visual Identity for a School with Royal Roots
As the only school in the U.S. founded by a queen—Queen Emma of Hawaiʻi—St. Andrew’s Schools has a legacy of bold leadership and forward thinking. Our long-term partnership has included branding, publications, and strategic messaging, with the visual identity anchored by the phrase Changemakers Welcome—a reflection of Queen Emma’s pioneering spirit and the school's ongoing mission to empower the next generation of leaders.
03
Taking the Lead on Long-Form Storytelling
From shaping the narrative arc to scheduling interviews and refining voice, this 3,000+ word feature for Kulia Magazine showcases my ability to manage the full scope of editorial content. I specialize in turning complex themes into compelling stories—taking on the heavy lift so schools can focus on their mission.
04
Cover to Cover: Designing a School's Signature Publication
Each year, I design Kulia Magazine, an 84+ page annual publication that captures the heart of the school community through thoughtful layout, elegant typography, and strategic storytelling. From editorial flow to visual cohesion, this project balances creative design with institutional voice—bringing mission and message together on every page.
