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Strategic marketing support for independent schools, boarding schools, and higher education.

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Not theory. Marketing expertise across every kind of school.

Marketing with Purpose. Strategy with Integrity.

Tired of school marketing that misses the mark? Whether you’re leading admissions, advancement, or communications, you’ve probably seen it all—cut-and-paste proposals, overhyped ad performance, and strategies that don’t move the enrollment needle.

Effective school marketing should be mission-aligned, inquiry-generating, and distinctive enough to cut through the noise—and that starts with a custom approach.

Mercedes brings 20 years of senior marketing leadership experience—from day schools and highly-selective boarding schools to international, faith-based, and higher education institutions. She understands the pressure to deliver big results with limited resources—and how often marketing is expected to do everything with little direction or support.

This practice was built for that reality. The work is strategic. The results are real. And the approach is always tailored—to your team, your goals, and your school’s unique story.

Meet Mercedes

Photo title: "Bubbles" | Photographer: Mercedes Maskalik | Location: Community Music School, Springfield, MA

Every engagement is custom. Every deliverable is intentional.

From high-level strategy to hands-on execution, support is tailored to fit your needs—not the other way around.

digital marketing

From Google Ads and social strategy to campaign reporting, services are designed to help schools reach the right families—at the right time—with messaging that drives results.

project-based support

Most schools don’t need more ideas—they need bandwidth and experienced support that can jump in, take ownership, and move critical projects forward.
But if you do need ideas, Mercedes has more than a few worth hearing.

Fractional CMO

Strategic leadership without the full-time headcount. Perfect for schools without a dedicated marketing leader.

Fully committed through June 2026

Website Strategy + Redesign

UX meets brand storytelling—your site should work as hard as you do.

Testimonials

What School Leaders Are Saying

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Head of School, Wolfeboro Camp School (NH)

Kathleen Nicholson

“For the first time since pre-COVID, we saw an increase in enrollment—and Mercedes was a key driver in that momentum.”

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Dean of Enrollment, Stuart Hall School (VA)

Bob Hyjek

“With Mercedes, there’s no learning curve. She understands the field, anticipates what’s needed, and moves with a rare combination of speed, accuracy, and insight.”

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Head of School, St. Andrew's Schools (HI)

Dr. Ruth Fletcher

“Mercedes consistently brings strategic leadership and seamless execution—she’s not just a consultant, she’s part of our ʻohana.”

Need Support? Let’s Build Something Intentional.

Whether you need project support or a long-term partner, it starts with a simple conversation.

LET'S CONNECT

Photo title: "Cultivating Wonder" | Photographer: Mercedes Maskalik | Location: Community Music School, Springfield, MA

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