The marketing landscape has changed—but most schools haven’t.

After two decades in higher education and independent schools, I saw small marketing offices stretched to their limits and expected to be experts in everything from digital ads to storytelling to analytics, often without the resources or clarity to do it all.

Today’s challenges are bigger than budget or bandwidth. AI-driven search is redefining visibility and influence. Families are discovering schools in new ways. And yet, schools are still spending thousands on campaigns built for a world that no longer exists.

That’s why I built this consultancy: to give schools access to experienced, strategic marketing leadership without the overhead. Most agencies still sell the same one-size-fits-all approach. I wanted to build something different.

The future belongs to schools that adapt. I partner with schools ready to think strategically, measure what matters, and adapt to the next generation of marketing—because the rules have changed, but your mission hasn’t.